An avocado is an avocado is an avocado, right?
That’s what people thought until we got involved
Our challenge was to build a brand that would distinguish Avocados From Mexico in the minds of consumers, increase U.S. consumption, and elevate Avocados From Mexico’s status in the produce aisle.
Avocados From Mexico have good fats, a guarded secret that has been kept by a clandestine society for centuries. But someone accidentally exposed the group in a phone message* and we just happened to grant access to that recording to millions
of people during the Super Bowl. Oops.
What would happen if dogs knew that you’d do anything for avocados?
They’d run you ragged and have fun doing it.