An avocado is an avocado is an avocado, right?
That’s what people thought until we got involved

Our challenge was to build a brand that would distinguish Avocados From Mexico in the minds of consumers, increase U.S. consumption, and elevate Avocados From Mexico’s status in the produce aisle.

#AvosInSpace
To emphasize that Avocados From Mexico are available year-round, we sent them into space to be in the intergalactic virtual alien museum with other timeless classics.
#AvoSecrets

Avocados From Mexico have good fats, a guarded secret that has been kept by a clandestine society for centuries. But someone accidentally exposed the group in a phone message* and we just happened to grant access to that recording to millions
of people during the Super Bowl. Oops.

#GuacWorld
Imagine a world with unlimited guacamole — but no chips. It might seem frightening, but the truth is, a #GuacWorld is a beautiful place. We brought this digital world to life showing the versatility of Avocados From Mexico, and people kept coming back for more. Double-dipping? Yep. It works for us.
#AnythingForAvos

What would happen if dogs knew that you’d do anything for avocados?
They’d run you ragged and have fun doing it.

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