RICHARDS/LERMA IS NOW LERMA
Lerma announces agency rebrand to reflect strong multicultural focus.
Watch the video below for a message from both Pete Lerma and Stan Richards.
MULTICULTURAL & MULTITALENTED
We are a band of artists, strategists, and misfits hell-bent on making noise for our clients and their brands. We are a modern, 21st-century full-service branding agency where creative is king.
WE ARE THE AUDIENCE
We are, as a group, an accurate, contemporary reflection of the evolving U.S. landscape. That’s why we don’t trust stereotypes or clichés, and we never make assumptions when we market to Hispanics. We’re not afraid to tilt our heads and change our perspectives to challenge what can be done to better connect with our audience.
- Puerto Rican
WE’RE PROUD OF OUR DIGITAL ROOTS
Digital media allows Hispanics to connect with family, be social and shape the world around them. Our expertise in digital means that our clients can be more digital and more relevant to Hispanics at the same time.
Richards/Lerma was founded by a leader in the digital space. This is fitting, given Hispanics’ rapid adoption rates of advanced technology.
Principal & Founder
Principal, Creative Director
Principal, Brand Planning Director
Principal, Brand Management Director
Principal - Brand Management LatAm
Principal - Production
WHAT WE DO
We are hardcore anthropologists and technophiles. We live on the forefront of culture and technology not because we have to, but because it’s in our DNA.
It is this insatiable appetite for what’s next that shapes everything we do from traditional to digital.
Lerma has had the unique opportunity to hand-select industry leaders in Hispanic marketing to build our team.
- Analytics and Data Management
- Brand Architecture
- Brand Identity
- Cause Branding
- Content Production
- Crisis and Issues Management
- Digital Design and Production
- Direct Marketing
- Experiential Marketing
- Graphic Design
- Hispanic Marketing
- Media Planning and Buying
- Mobile Marketing
- Public Affairs
- Public Relations
- Relationship Marketing
- Search Marketing
- Social Media
- Sports and Entertainment Marketing
- Strategic Planning
- Urban Marketing
OUR SECRET SAUCE
Loud and Clear. We don’t know any other way. We go big with strategic ideas and razor-sharp focus. We believe in creating an emotional bond to brands and causes through work that is memorable, entertaining and disruptive.
Spherical® branding is our proprietary tool for creating a brand platform, known as our Spherical® brand promise. It is a step-by-step approach that leads us to stronger, longer-lasting and more profitable brands. A sphere looks the same from all directions – and we believe that brands should be the same.
We are not a vendor. Our clients consider us their partners. We work closely together every day in the trenches to solve problems, grow their brands and do work we’re all proud of.
LET'S GET STARTED
If you want to be part of building something great, let us know.