Brand Strategy Director

LERMA/ channels creativity for good through unmatched cultural intelligence, and our brand strategists play a pivotal role in that mission. The right candidate will have 7+ years of agency experience in brand strategy/account planning/brand planning, including multicultural advertising. They should be fluent in both English and Spanish. This role reports to the Brand Strategy Principal.


  • Direct brand strategy and foster growth on client accounts (i.e., on brand and business KPIs and scope)
  • Oversee and facilitate brand development process
  • Lead a team of strategists in consumer research, POVs, insightful creative strategy development, creative improvement and brand building
  • Collaborate with strategists, brand leadership, creative, media, analytics, and subject matter experts in the development and implementation of strategies
  • Participate in efforts to win new business
  • Contribute to brand strategy department thought leadership and insight development
  • Nurture brand strategy team growth through mentorship and training


  • 7+ years of agency experience in brand strategy/brand planning/account planning
  • Experience in multicultural advertising and understanding the Latino audience
  • Kindness, no fear of having a divergent point of view (on the work or the world)
  • A hunger to learn about and experience life from someone else’s perspective (i.e., culture, heritage, geography, etc.)
  • Able to display a history of winning, insightful strategy development
  • Excellent presentation skills and the ability to tell a great story
  • Mastery of primary research methodologies (including focus group moderation)
  • Command of the analytical skills needed to tell a story with data
  • Able to work efficiently and prioritize across multiple projects
  • A high level of accuracy and attention to detail
  • Able to represent oneself and the agency professionally in internal and external communications
  • Self-motivated, but works well with and contributes to an integrated team
  • Resourceful in problem-solving and troubleshooting


  • Competitive salary based on experience
  • Paid company holidays, paid vacation, and paid sick leave
  • Benefits – medical, dental, vision, life/ADD and short-/long-term insurance
  • Annual performance-based bonuses
  • 401K and annual profit-sharing plans


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