LERMA/ channels creativity for good through unmatched cultural intelligence, and our brand strategists play a pivotal role in that mission. The right candidate will have 7+ years of agency experience in brand strategy/account planning/brand planning, including multicultural advertising. They should be fluent in both English and Spanish. This role reports to the Brand Strategy Principal.
RESPONSIBILITIES:
- Direct brand strategy and foster growth on client accounts (i.e., on brand and business KPIs and scope)
- Oversee and facilitate brand development process
- Lead a team of strategists in consumer research, POVs, insightful creative strategy development, creative improvement and brand building
- Collaborate with strategists, brand leadership, creative, media, analytics, and subject matter experts in the development and implementation of strategies
- Participate in efforts to win new business
- Contribute to brand strategy department thought leadership and insight development
- Nurture brand strategy team growth through mentorship and training
QUALIFICATIONS:
- 7+ years of agency experience in brand strategy/brand planning/account planning
- Experience in multicultural advertising and understanding the Latino audience
- Kindness, no fear of having a divergent point of view (on the work or the world)
- A hunger to learn about and experience life from someone else’s perspective (i.e., culture, heritage, geography, etc.)
- Able to display a history of winning, insightful strategy development
- Excellent presentation skills and the ability to tell a great story
- Mastery of primary research methodologies (including focus group moderation)
- Command of the analytical skills needed to tell a story with data
- Able to work efficiently and prioritize across multiple projects
- A high level of accuracy and attention to detail
- Able to represent oneself and the agency professionally in internal and external communications
- Self-motivated, but works well with and contributes to an integrated team
- Resourceful in problem-solving and troubleshooting
WHAT WE OFFER:
- Competitive salary based on experience
- Paid company holidays, paid vacation, and paid sick leave
- Benefits – medical, dental, vision, life/ADD and short-/long-term insurance
- Annual performance-based bonuses
- 401K and annual profit-sharing plans