CULTURAL

INTELLIGENCE

The apparition of a new mindset and the ever-evolving media landscape have changed the expectations Millennials have of advertising and media in general. Currently, there is a gap between Millennials’ expectations and what the media is delivering to them. Discover how Millennials feel about the industry, and begin to ask yourself the right questions, so we can start closing the gap between media and the generations to come.
As the generation leading the significant diversity shifts in the U.S., there’s no longer a single American Dream. Ethnic and racial influences matter, in both expected and counterintuitive ways. Discover the untold story of Millennials’ ambitions in this comprehensive research initiative that helps us understand the untold cultural stories behind the various American Dreams that exist today among four key Millennial racial/ethnic segments – Black, Hispanic, Asian, and White.
The impending presidential election has already become one of the most tempestuous in history with the rise of unforeseen and unlikable candidates, pontification of nontraditional ideals, and the surprising acceptance of post-truth claims. As candidates continue to race toward the finish line in November, they are facing one of the most dynamically diverse voter groups in U.S. history, whose complexities and corresponding perspectives are important to understand in order to effectively appeal to the many unique cohorts that will sway election results.

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