Today we are already witnessing how this generation’s voice is finally helping force individuals to hear, listen, and understand the inequities of those who have been oppressed and deserve social justice. Gen Z Deconstructed: The Shifting Tides of Race & Diversity is a continuation of our partnership with The University of Texas. It focuses on how the Gen Z generation is fighting for equality and shifting society as we’ve known it – more significantly than any proceeding generation.
This report provides an overview of the effects that COVID-19 is specifically having among Hispanics and other ethnic minority groups. More importantly, the paper outlines how immediate targeted marketing opportunities among multicultural consumers during this time of crisis can help ensure brands are able to rebound as the economy recovers.
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