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MILLENNIALS DECONSTRUCTED: | A New Political Beat

MILLENNIALS DECONSTRUCTED: A New Political Beat

LERMA

Coloring outside the lines beyond red and blue states

October 2016

The impending presidential election has already become one of the most tempestuous in history with the rise of unforeseen and unlikable candidates, pontification of nontraditional ideals, and the surprising acceptance of post-truth claims. As candidates continue to race toward the finish line in November, they are facing one of the most dynamically diverse voter groups in U.S. history, whose complexities and corresponding perspectives are important to understand in order to effectively appeal to the many unique cohorts that will sway election results.

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