MILLENNIALS DECONSTRUCTED: THE AMERICAN DREAM(S)
LERMA
Cultural background shapes the way Millennials look ahead
March 2017
As the generation leading the significant diversity shifts in the U.S., there’s no longer a single American Dream. Ethnic and racial influences matter, in both expected and counterintuitive ways. Discover the untold story of Millennials’ ambitions in this comprehensive research initiative that helps us understand the untold cultural stories behind the various American Dreams that exist today among four key Millennial racial/ethnic segments – Black, Hispanic, Asian, and White.
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