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The 2020 Pandemic: U.S. Hispanic Impact

The 2020 Pandemic: U.S. Hispanic Impact

LERMA

The 2020 Pandemic: U.S. Hispanic Impact. This report provides an overview of the effects that COVID-19 is specifically having among Hispanics and other ethnic minority groups. More importantly, the paper outlines how immediate targeted marketing opportunities among multicultural consumers during this time of crisis can help ensure brands are able to rebound as the economy recovers.

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