Avocados From Mexico
We set forth to win the social conversation on advertising’s biggest day, Super Bowl Sunday, by developing and leading all digital and social efforts to support the brand’s TV campaign, which told the story of a secret society that kept the extraordinary benefits of avocados hidden from the public.
To do this, we created a digital experience that allowed users to gain access to a phone belonging to one of the secret society’s members, with 17 fully-interactive apps that each gave users a unique experience and a chance to win a trip to an amazing locale.
The results of the campaign exceeded expectations: we were the #1 most talked about brand of Super Bowl LI, with a much smaller budget than most companies. Our hashtag #AvoSecrets had over 3.3 billion impressions and over 347K mentions, and the TV spot had over 50 million digital views.