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A michelada, when made well, is one of the best beer drinks you will ever have. Michelada lovers take their recipes seriously, each bringing their unique touch to their favorite drink, and no authentic michelada is complete without Clamato.

Using Facebook Live, we hosted a live bartender session in which users could submit their recipes and watch the Clamato bartenders make their recipe for the world to see. The event was a success, we added dozens of new user recipes to our menu, and garnered over 500k views, effectively hosting the first live bar on Facebook.

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