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Encanto Pops

On August 21, 2017, we were treated to the first solar eclipse in the U.S. in nearly 40 years. To celebrate the cosmic event, we created a once-in-a-lifetime treat. We worked with our client’s product innovation team to create a flavor that was unique for the occasion, we designed and oversaw the production of the packaging, which was designed to double as a pinhole viewer. We then launched a digital and social media campaign to make the Eclipse Pop a complete success, selling out in under 30 minutes, and eclipsing Encanto’s day-to-day sales by 6 times.


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