How did the world’s greatest love story become known as a hate group?
He Gets Us is a movement to free Jesus’ name from those who use it to judge, harm, and divide us. It tells the story of Jesus through a modern lens to present him as a person who fought for radical inclusion and love.
We shared these stories across TV, digital video, programmatic out-of-home, radio, and native in English and Spanish. The results have been staggering. In just four weeks, the He Gets Us videos had more than 24MM views on YouTube. Today, we’ve surpassed 290MM views, and 20K people visit the website each day. Those numbers continue to grow.
The He Gets Us movement made its way to Times Square with an extension that harkened to the Statue of Liberty — and one that encouraged fun in the city.
