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Metro by T-Mobile

When our partners at MetroPCS tasked us with helping them rebrand into Metro by T-Mobile, we jumped in with both feet and redesigned everything from the logo and look, to a brand new campaign that highlighted their new brand promise: With T-Mobile’s nationwide network and the greatest value in plans, Metro by T-Mobile is simply the smartest way to do wireless.

The campaign follows animals that break from the herd and choose the smarter way to go. They also choose to switch to Metro by T-Mobile – the smarter way to get unlimited.

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