Doers do, for others
Cries for help are not always evident, but in the Hispanic community lending each other a hand, especially during the holidays, makes the season joyful.
We partnered with The Home Depot to develop a holiday campaign that uniquely targeted Hispanic consumers and helped them find joy in getting their home ready for holiday celebrations.
Cries for help are not always evident, but in the Hispanic community lending each other a hand, especially during the holidays, makes the season joyful.
We partnered with The Home Depot to develop a holiday campaign that uniquely targeted Hispanic consumers and helped them find joy in getting their home ready for holiday celebrations.
We used cultural relevance to help The Home Depot’s message uniquely resonate with the Hispanic customer. From the cast to the nativity and brightly colored holiday décor to the traditional Hispanic holiday dishes on the dining table, our Hispanic audience can see themselves reflected in this message.
In quantitative testing, our TV spot, “Help,” was the top-performing Home Depot ad for the Hispanic market. It performed very well in terms of Breakthrough, attributed to the balance of in-store footage and strong family-oriented scenes. Scores for High Relevance, Brand Connection and Clear Messaging showed that this spot outperformed competitors in building a creative connection.