SABOR ÚNICO. BUENO PARA TODOS.
In its first-ever campaign tailored to the Hispanic market, Ocean Spray set out to teach Hispanic moms not only what cranberries are, but also just how good they are for everyone. A simple but powerful insight: Cranberries’ flavor is unlike anything else. That’s why we can’t quite figure them out. Some call them moras, some arándanos, and some don’t call them anything at all. At least there’s one thing we can all agree on when you have the best partners, the results are amazing.