Tips From The Tool Shaq

The Home Depot

How does The Home Depot become the starting place in home improvement for Millennials during the spring season and grow brand affinity? A partnership with NCAA March Madness® and a few celebrity “doers” proved to be a winning play.

OVERVIEW

Our game strategy was to get younger generations of basketball fans to connect with and learn about how The Home Depot is helpful through a series of mini videos. “Tips from the Tool Shaq” and “Three Pointers with Sabrina” aired during the NCAA March Madness® tournament highlighting “how-to” knowledge for popular spring projects with major celebrity talent in a fun and memorable setting.

MORE WORK

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