We Create To Resonate
T U N I N G
INTO
CULTURAL
INTELLIGENCE
The world is different,
and so are we, by design.
An agency that reflects
culture can affect culture.
So, we are
deliberately
diverse.
We are deliberately diverse. Culturally. Ethnically. Linguistically. Historically.
We intentionally hire people from different backgrounds with unique life experiences. By recognizing our similarities and embracing one another’s differences, we can leverage our insight of a vast array of multicultural trends.
If you think about a band, not everyone plays the same instrument.
Each player brings a unique sound and perspective. And powerful harmonies happen, where every member is encouraged to listen, to lead, and to always be there to back each other up.
THE
POWER
OF
RESONANCE
We're not here to blast more
noise into the world.
We're here to wield
the power of resonance.
Resonance is a painting that stops you in your tracks.
A song that seems it was written just for you. Words that give you goosebumps. A truth that makes you breathless with laughter.
We’re here to strike chords, to connect with people in ways that move them.
VIBES
ARE
A
SCIENCE
Every object
on earth has a
resonant frequency.
When it is matched, it causes
a physical response.
Every object has a resonant frequency.
If you flick a crystal wine glass, you will hear a clear tone. If you match that tone perfectly, the wine glass will vibrate — match the tone with enough volume and energy, and the glass will shatter. A matched resonant frequency can also cause a wall to shake when a truck drives by.
Moving walls and shattering expectations — we like to think on this scale.
With this in mind, we believe the more we understand hearts and minds across different cultures and generations, the better our odds are of striking a chord.
So, we look into dimensions beyond mere demographics. We ask, what makes your heart race? What keeps you up at night? What gets you up in the morning? What’s it like to walk in your shoes?
FILTER
OUT
THE
INTER-
FER
ENCE
If you’re looking to move the needle, you need less haystack.
So, we utilize a next-generation, massive data resource that gives us access to 80,000 variables, on 200 million Americans, to better understand what makes them tick.
As much as we respect and rely on the power of data, there is no substitute for great creativity.
Even the most advanced data science can only inform the work — it can’t bring it to life. With distraction cleared to the sides, our cross-cultural experiences, instincts, guts, and creativity come into play.
And that’s when moments of resonance are born.
MAKE
GOOD
VIBES
When you put
good vibes into
the world,
good things happen in return.
At LERMA/,
we believe in the power of kindness, caring, and creativity.
We welcome different, distinct thinking. As a matter of fact, we demand it.
We value presence, proactivity, and positivity.
We embrace technology but, first and foremost, we remain a collective of humanity.
Together, we put our hearts and soul into creating work that is in tune with the world around us.
We embrace work whose sole purpose is to make a better world (and we hope those we work WITH will feel the same way).
We believe that when you put out good vibes, good things happen in return.
That’s the type of resonance we want to create.