The world is different,
and so are we, by design.
Our hope is to echo the energy
of the world around us.
So, we are
We are deliberately diverse. Culturally. Ethnically. Linguistically. Historically.
We intentionally hire people from different backgrounds with unique life experiences. By recognizing our similarities and embracing one another’s differences, we can leverage our insight of a vast array of multicultural trends.
If you think about a band, not everyone plays the same instrument.
Each player brings a unique sound and perspective. And powerful harmonies happen, where every member is encouraged to listen, to lead, and to always be there to back each other up.
Resonance is a painting that stops you in your tracks.
A song that seems it was written just for you. Words that give you goosebumps. A truth that makes you breathless with laughter.
We’re here to strike chords, to connect with people in ways that move them.
on earth has a
When it is matched, it causes
a physical response.
Every object has a resonant frequency.
If you flick a crystal wine glass, you will hear a clear tone. If you match that tone perfectly, the wine glass will vibrate — match the tone with enough volume and energy, and the glass will shatter. A matched resonant frequency can also cause a wall to shake when a truck drives by.
Moving walls and shattering expectations — we like to think on this scale.
With this in mind, we believe the more we understand hearts and minds across different cultures and generations, the better our odds are of striking a chord.
So, we look into dimensions beyond mere demographics. We ask, what makes your heart race? What keeps you up at night? What gets you up in the morning? What’s it like to walk in your shoes?
So, we utilize a next-generation, massive data resource that gives us access to 80,000 variables, on 200 million Americans, to better understand what makes them tick.
We believe in
We welcome different, distinct
thinking. As a matter of fact,
we demand it.
A good vibe.
It’s a feeling of connection.
It’s a feeling of being in tune with others.
There’s no formula for it, but you’ll know it when you feel it.
A good vibe is when something strikes a chord in you.
When something resonates with you personally.
Makes you smile. Laugh. Think.
Be inspired to do more.