How well is your brand performing in its commitment to diversity? Wouldn’t you like to know? Well, say hello to the Brand Inclusivity Performance Index.

Find out how your brand stacks up against competitors plus discover how your brand can have strong, meaningful connections among today’s diverse consumers. BIPI FTW.


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they said shine and you said, “how bright?”

Your BIPI is off the charts! All the work put into an authentic cross-cultural focus has made your brand a shining example of how this gets done. At this point, you can teach a masterclass on the subject.


Your BIPI Score is boppin’! Looks like you’ve got the whole cross-culturalism thing down – but there’s still room to kick it up another notch (or two).
Is your brand up to it?

to be fair, pretty good is pretty good

Ok. So don’t think of this as third place. Think of it as you’re only a few steps away from taking your brand from pretty good to pretty amazing at connecting with today’s cross-cultural audiences.

you’re so close to being close

We get it. One day you woke up and suddenly the world was a little more…colorful. But it’s time to realize just what this really means to your brand and its future.
The good thing is you’re on your way, but don’t stop now. There’s plenty of room for improvement.

it’s ok, we got you

Your BIPI could be better. Taking the steps to be more open and inclusive will not only benefit your brand on the surface, but it will also bring a deep impact to your entire core. So, imagine, if things are good for your brand now, it wouldn’t be too hard to make it a whole lot better.

say this with us: we will do better!

Okay. Don’t freak out! This is actually a good thing, because as they say: the only way to go from here is up. There’s much to learn, and your brand only gets stronger with every lesson. Time to get to work to bump up that BIP.



BIPI SCORE 121-140

BIPI SCORE 100-120




so, what’s our methodOLOGY?

LERMA/ has evaluated over 5,600 brands distributed across the U.S. and measured 8 different data inputs to determine the BIPI score of each brand. Scores are intended to be as objective as possible based on publicly available data sources, including MRI and Simmons. Data was tabulated manually to establish benchmarks and ensure standardization, consistency, weighting, and quality control.

Serve diverse consumer segments that comprise a notable proportion of the brand’s current consumer base

Commit to diversity and inclusion within leadership teams, employee hiring practices, vendor partnerships, and community outreach initiatives

Prove commitment and advocacy through relevant memberships in organizations focused on diversity and inclusion

Make dedicated financial investments in culturally relevant marketing that targets specific ethnic groups or underserved segments

Consistently maintain targeted advertising for diverse audiences

Maintain established partnerships with advertising and marketing agencies dedicated to cross-cultural and diverse segments

ready to reach and engage with cross- cultural audiences on a deeper level? Let’s talk

LERMA/ is a Dallas-based full-service branding, creative, and digital agency with over 100 employees who care passionately about creating insightful and relevant marketing strategies for an ever-evolving America.


We were founded in 2009 as a Hispanic-focused agency by Pedro Lerma in response to the evolving U.S. demographic and cultural landscape. Over the years, we have evolved into a lead agency across all consumer segments (African American, Asian, Hispanic, Non-Hispanic White). Part of that evolution has driven steady growth in our agency revenue and the ability to attract the best talent, invest in new technology, and be at the forefront of the changes in the advertising landscape.


We remain proudly independent, which allows us to define our own priorities to do great work, take care of our clients, and take care of our people.

Let’s begin the conversation


We’d love to hear from you.


409 N Houston Street,
Suite 500 Dallas, TX
75202 U.S.A.

Thank you for your interest on LERMA/’s Brand Inclusivity Performance Index for brands. Below see the result of one of the queries you made. Your mere curiosity to see where brands stand when it comes to being inclusive and multicultural only means that you are on the right mindset and on the right track for the brand’s success. [RESULTS] Please feel free to come back any time if you ever have questions about any other brands. You have unlimited access to BIPI by LERMA/. If you would like to subscribe to our weekly newsletter for our perspective on everything that is happening on social media today, click below.

Privacy Policy for (BIPI) Brand Inclusivity Performance Index

At (BIPI) Brand Inclusivity Performance Index, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by BIPI and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in BIPI. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:
  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

BIPI follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, BIPI uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information. For more general information on cookies, please read more on the Cookie Consent website.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of BIPI. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on BIPI, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that BIPI has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

BIPI’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. BIPI does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.


We’d love to hear from you.


409 N Houston Street, Suite 500
Dallas, TX 75202
(214) 891 4100