LERMA/ has evaluated more than 5,600 brands distributed in the U.S. and measured 8 different data inputs to determine the BIPI score for each brand.

Our ultimate goal is for BIPI scores to provide a comprehensive baseline for helping gauge a brand’s diversity efforts, which can be used to improve upon or optimize diversity-related initiatives and determine long-term opportunities for growth within underserved audience segments.

Scores are intended to be as objective as possible based on multiple data sources used to estimate a brand’s commitment to diversity and how well it is performing among diverse U.S. consumer audiences. All data inputs have been curated from existing publicly available sources and have been manually tabulated to establish benchmarks and ensure standardization, consistency, and appropriate weighting, as well as help ensure quality control.