loud and clear
Hispanic Market Power, a Book by Isaac Mizrahi
The CEO of Alma, arguably the most awarded Hispanic advertising agency in the United States, talks to us from the headquarters of LERMA/ in Dallas, TX about the launch of his book Hispanic Market Power, America’s Business Growth. Learn from the author, Isaac Mizrahi, what motivated him to write the book, his journey in multicultural marketing throughout the years, and what the perception of that market is today, even after a worldwide pandemic. Marc Pritchard from Procter & Gamble famously said, “If you’re not doing Hispanic Marketing, you’re not doing marketing”, and this book goes into detail about the whys and the how highlighting the huge opportunity for a group that contributes $2.7 Trillion to the economy with a median age 10 years younger than the rest of the United States population.
Enjoy case studies from several blue chip brands like Cheetos, Coors Light, Lilly, Kia, etc.
Isaac’s new book gives you context and reasons for how you could take your marketing strategy to the next level by thinking multicultural. Enjoy!!
Hispanic Marketing Power. America’s Business Growth Engine can be purchased here.
Racism and Discrimination in AI and a Good Way to Fight it. A chat with Rolf and Roscoe from LERMA/.
In an era where AI tools are revolutionizing various fields, the world of advertising and marketing is no exception. While Roscoe McGee and Rodolfo Ruiz immersed themselves in groundbreaking AI projects at the agency, they, alongside their innovative peers, identified a pressing concern: the tools weren’t as inclusive as LERMA’s envisioned creations. Committed to forging a more inclusive future, they sprang into action. Today, on the 7th episode of the 5th season of Loud and Clear, they delve deep into their inspirations and the groundbreaking technology they’ve harnessed to tackle an issue that’s paramount to us all. Tune in, join the conversation, and remember – the future is not only ours to experience, but ours to shape.
Artificial Intelligence with Gerónimo Ávila . Is it an Ad Agency Killer or Booster to Help Market Brands?
In this the 6th episode of the 5th season of Loud and Clear, we dive deep into the evolving world of artificial intelligence in the advertising sector with Geronimo Avila, the trailblazing CEO of Element and founder of Sonoro Media. As a digital pioneer in Mexico, Geronimo offers invaluable insights into how AI is reshaping agency strategies and workflows, the potential benefits and pitfalls for marketers, and a glimpse into the future of ad campaigns powered by machine intelligence. Don’t miss this enlightening conversation, curated for forward-thinking marketers and advertising aficionados.
Understanding Ad Fatigue: Why You Keep Seeing the Same Ads with Caleb Williams and Moe Chughtai
Join us in this insightful episode as we unravel the mystery of seeing the same ads repeatedly on streaming platforms like YouTube TV, Hulu, and Peacock. We sit down with Caleb Williams and Moe Chughtai, leading figures at MiQ, a forefront player in programmatic marketing. We delve into the strategic choices behind ad repetition, discussing the roles of budget, targeting, ad inventory, and frequency capping. Listen in as we explore the psychological effect of repeated exposure to advertisements and its potential pitfalls, such as viewer ad fatigue.
Advertising on streaming platforms is a delicate balancing act, and Caleb and Moe shed light on the effort that goes into creating a viewer-friendly and effective ad campaign. As a viewer, if you’ve ever asked yourself why you’re repeatedly exposed to the same ads, this episode is a must-hear. As industry professionals, the knowledge shared in this episode provides a fresh perspective on ad strategies in the digital age.
Sarah Allen & Pedro Lerma, Mass Shootings in America: How Advertising Agencies Can Help through The Power of Persuasion
In this episode, we discuss how advertising agencies can help combat mass shootings in the US. We speak with Pete Lerma, founder of LERMA, and Sarah Allen, principal of brand planning, about how the industry can promote responsible gun ownership and drive meaningful change. Join us to discover the power of advertising and turn awareness into action. As influential organizations, ad agencies and communication conglomerates need to push for solutions and assign resources to the problem of gun violence. #StopGunViolence #StopViolence
Reonna Johnson and Shannon Dunbar-Rubio, The Solution on Diversity, Equity and Inclusion in Advertising Is Not Written in Black & White
Explore diversity, equity, and inclusion in advertising with Reonna Johnson and Shannon Dunbar-Rubio in this riveting podcast episode. Delving into industry challenges, Reonna discusses the importance of Black representation in leadership, while Shannon shares practical steps for fostering inclusive workplace cultures. Tune in for valuable insights and dynamic conversation on breaking barriers in advertising.
Evelyn Gonzalez, VP of Marketing at Puratos, Building Digital Bridges in the Latin American Food Tech Industry
Explore Latin American food tech marketing with Evelyn Gonzalez, VP of Marketing at Puratos, in the LERMA/ Loud and Clear podcast. Discover the digitalization of the food industry, challenges and opportunities in marketing, and the role of technology in connecting with customers in the baking, patisserie, and chocolate sectors. Gain insights on successful strategies and local market understanding, as Evelyn shares her expertise and career journey. A must-listen for marketing enthusiasts and curious minds alike.
Jorge Ferraez, The Rise of Latino Leadership: The Story of Latino Leaders Magazine
Uncover the inspiring ascent of Jorge Ferraez and Latino Leaders Magazine on Loud and Clear with host Francisco Cardenas. Learn how a modest idea grew into a comprehensive collection of Latino leaders’ success stories, defying stereotypes and showcasing Latinos’ contributions to America. Delve into the magazine’s evolution, its impact on the community, and the role of advertising agencies in amplifying these empowering narratives. Tune in for a thought-provoking conversation on the rise of Latino leadership.
Victoria Petrella, From Agency to Client Side Over a Slice of Domino's
Join Victoria Petrella on Loud and Clear as she shares her journey from Argentina to the US, evolving from an ad executive to VP of International Marketing at Domino’s Pizza. Explore the digital transformation and reinvention of a beloved brand, its global execution, and appeal to Hispanic consumers. Gain insights on Victoria’s values and tips for adding value to brands, regardless of your professional position. Enjoy this 30-minute conversation – pizza not included!
Claudia Romo Edelman, a Voice for Hispanics in America and a Plan of Action for Brands and Ad Agencies
Discover the power of Hispanic voices with Claudia Romo Edelman on Loud and Clear. Learn how Hispanics, as makers, not takers, drive progress in America. Delve into the Hispanic Star’s agnostic framework for brands to connect with this vital community. Be inspired by Claudia’s contagious enthusiasm, fresh approach, and plan of action in these polarizing times. Join the conversation and share your thoughts on uplifting the Latino community in the United States.
Cathy Hackl, The Godmother of the Metaverse and a look into the future
Dive into the Metaverse with Cathy Hackl, the “Godmother of the Metaverse,” in S4:E4 of Loud and Clear. Explore the evolution of the internet, VR, and the limitless possibilities of WEB3. Uncover how the Metaverse is revolutionizing digital interactions, businesses, and brand storytelling. Learn about the democratization of VR and its implications for ad agencies and consumers alike. Join the conversation and discover how we’re shaping the future together.