LERMA/ In The Press

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AdAge

WHY WOMEN’S SPORTS SURGE IN POPULARITY REFLECTS A SHIFT IN OUR CULTURE

AdAge

Inside the multicultural marketing debate—how the ad world is clashing over culture.

AdAge

PEDRO LERMA WENT FROM TRYING TO FIT IN TO STANDING OUT

AdAge

LERMA/ PROVES ITS ‘CROSS-CULTURAL’ PHILOSOPHY

AdAge

WHY WOMEN’S SPORTS SURGE IN POPULARITY REFLECTS A SHIFT IN OUR CULTURE

AdAge

Inside the multicultural marketing debate—how the ad world is clashing over culture.

AdAge

PEDRO LERMA WENT FROM TRYING TO FIT IN TO STANDING OUT

AdAge

LERMA/ PROVES ITS ‘CROSS-CULTURAL’ PHILOSOPHY

D Magazine

Meet the Dallas 500: Pedro Lerma, LERMA/ Agency

AdAge

PEDRO LERMA ON CELEBRATING CULTURAL DIVERSITY THROUGH AI

LBB

How LERMA/ Is Spreading Its Multicultural Roots for the Diverse Future of American Marketing

ADWEEK

Adweek’s 2023 Multicultural Agency of the Year Finalists

AdAge

LERMA/ COMBATS AI’S DEI BIAS BY TRAINING MODEL USING THE LIKENESSES OF ITS OWN STAFF

ADWEEK

Hold the Sombrero: How Hispanic Agencies Address Racial Bias in AI

AdAge

LERMA/ TOOK DARING STEPS TO BOLSTER RELATIONSHIPS AND WIN BUSINESS

ADWEEK

Lerma Named Avocados From Mexico Lead Agency of Record