The Role
LERMA/ senior copywriters are passionate about making award-winning ads. They are obsessed with finding big campaign ideas that win awards. They are remarkable storytellers and have a passion for bringing those stories to life. They are driven by a desire to turn emotion into ads that influence culture. They have a strong capacity for interpreting a creative brief and coming up with big ideas, whether that’s expressed on a Super Bowl ad, in social media, OOH, or through emerging digital platforms and beyond.
The LERMA/ senior copywriter conceives of brand campaigns that are memorable, rooted in human truths, unconventional, and push conceptual boundaries. They believe in the opportunity of new ideas and understand how to create captivating brand messages that span multiple touchpoints and channels.
LERMA/ senior copywriters are empathic, feeling the emotional undertones moving through any topic or audience. They temper their emotional touches with a strong sense of the logic required to connect ideas to strategies. Their minds can float easily across topics and tangents to find surprising new perspectives on a human truth. And they can express that truth with writing that magnetizes an audience. They understand the power of words, and they love nothing more than seeing those words resonate with readers of any demographic.
What You’ll Do
LERMA/ senior copywriters work in a highly collaborative environment with art directors, creative directors, content creators, strategists, and brand managers to develop breakthrough campaign ideas that move culture while being on strategy.
LERMA/ senior copywriters are conceptual drivers, coming up with the big ideas and developing the perfect presentation copy to sell those ideas. Working with an art director, copywriters transform creative briefs into inspiring advertising campaigns.
Under the direction of an associate creative director and a creative director, the senior copywriter generates ideas, creates scripts, taglines, headlines, long copy, social copy, case study copy, agency promotional copy, brand manifestos, campaign presentation copy, brand guides, and rationales that develop and sell ideas.
Copywriters and art directors are the backbone of creative projects through concept development, and they play a supporting role during production.
What You Bring to the Table
- Six to eight years of experience developing big campaign ideas.
- A love for award-winning advertising.
- A mind that is bursting with ideas and a joy in workshopping and sharing those ideas.
- A strong ability to put words to ideas that have an emotional impact, targeting specific audiences.
- An obsession with language, grammar, style, and rhythm.
- An ability to adapt to writing in a preexisting brand voice.
- An ability to write in multiple styles, including but not limited to dramatic, humorous, snarky, reverent, informative, etc.
- A mindset that embraces an environment of creative critique where the bar is set very high.
- Competence when presenting ideas.
- A collaborative spirit when working with art direction partners, content creators, designers, social strategists, the associate creative director, and the creative director.
- An ability to express ideas across different media, such as social media, video, TV, branding, print, OOH, AR, VR, and AI.
The LERMA/ senior copywriter is a multi-talent — they have passion projects that expand their voice beyond advertising. Perhaps they write songs, or edit videos, or maybe there’s a love for 18th-century fashion, or hip-hop, or they love paper craft, or they’re working on screenplays; whatever the case may be, their creativity cannot be contained to the world of advertising.
The LERMA/ creative is a culture sponge, soaking up pop culture and diving into niche trends, seeking to find the edges of creativity. From the shiny new things to timeless classic things, creatives are endlessly curious to find new inspiration and share that inspiration with others. They seek inspiration everywhere in culture to enrich their life as well as their work.