How well is your brand performing in its commitment to diversity? Wouldn’t you like to know? Well, say hello to the Brand Inclusivity Performance Index.
Find out how your brand stacks up against competitors plus discover how your brand can have strong, meaningful connections among today’s diverse consumers. BIP FTW.
We get it. One day you woke up and suddenly the world was a little more…colorful. But it’s time to realize just what this really means to your brand and its future.
The good thing is you’re on your way, but don’t stop now. There’s plenty of room for improvement.
Maintain established partnerships with advertising and marketing agencies dedicated to cross-cultural and diverse segments
Make dedicated financial investments in culturally relevant marketing that targets specific ethnic groups or underserved segments
Consistently maintain targeted advertising for diverse audiences
Serve diverse consumer segments that comprise a notable proportion of the brand’s current consumer base
Prove commitment and advocacy through relevant memberships in organizations focused on diversity and inclusion
LERMA/ is a Dallas-based full-service branding, creative, and digital agency with over 50 employees who care passionately about creating insightful and relevant marketing strategies for an ever-
We were founded in 2009 as a Hispanic-focused agency by Pedro Lerma in response to the evolving U.S. demographic and cultural landscape. Over the years, we have evolved into a lead agency across all consumer segments (African American, Asian, Hispanic, Non-Hispanic White). Part of that evolution has driven steady growth in our agency revenue and the ability to attract the best talent, invest in new technology, and be at the forefront of the changes in the advertising landscape.
We remain proudly independent, which allows us to define our own priorities to do great work, take care of our clients, and take care of our people.