LERMA/ is seeking a solution-oriented integrated investment director (Search + Social) to lead integrated paid search and social strategies across channels, including Meta, TikTok, YouTube, Google, Bing, Performance Max, and emerging AI-based platforms. This leader will help our partners maximize full-funnel performance, drive measurable outcomes, and champion innovation across biddable ecosystems.
RESPONSIBILITIES:
- Supervise and mentor a team of social buyers, supervisors, and associate directors, providing training and guidance on industry best practices and campaign management techniques.
- Troubleshoot technical assets such as product catalogs, pixels, offline data sets and more.
- Well versed in the paid social vendor landscape and contributes to agency POVs.
- Participate in meetings/client QBRs and assist with meeting deliverables and keynote presentations.
- Lead voice for senior-level client relationships and provide key social media subject matter expertise and thought leadership to drive innovation, manage team priorities, and lead content.
- Oversee the development of learning agendas, including testing methodologies, reporting requirements, and optimization requirements, to ensure full impact and efficiency of each campaign.
- Provide final sign-off on RFP creation and review of partners’ responses, act as a point of escalation for partner negotiations, and stewardship of key partnerships.
REQUIREMENTS:
- Seven-plus years of experience in a digital media agency environment, with deep hands-on knowledge of both paid search and paid social ecosystems.
- Proven track record managing enterprise-scale campaigns across Google Ads (Search, YouTube, Performance Max), Bing, and major social platforms (Meta, TikTok, Pinterest, Snapchat, etc.).
- Three-plus years of experience managing and mentoring multidisciplinary teams; adept at setting clear standards, fostering innovation, and ensuring operational excellence.
- Demonstrated expertise in automation, bidding strategies, and AI-enhanced optimization (e.g., Performance Max, predictive audiences, or machine learning-driven targeting).
- Advanced understanding of tracking and measurement systems, including GA4, Google Tag Manager, and offline conversion imports.
- Proficiency in Excel and Google Sheets (pivot tables, VLOOKUPs, data visualization), with comfort using data to tell compelling stories.
- Strong collaboration skills with cross-functional partners across strategy, analytics, and creative disciplines.
WHAT WE OFFER:
- Competitive salary based on experience
- Paid company holidays and vacation earned per year
- Paid sick leave
- Benefits: medical, dental, and vision; life/AD&D; and short-/long-term insurance
- Annual bonuses
- 401(k) and annual profit-sharing retirement plans