This role sits at the intersection of media execution, operational design, and technological advancement. As the director of media operations & technology, you’ll lead how our agency delivers, measures, and scales paid media, ensuring every activation runs with precision, efficiency, and accountability.
Your primary mandate is to architect the systems, processes, and workflows that power our media teams, from trafficking and QA to governance and cross-channel consistency. You’ll also serve as a key partner on programmatic strategy and media technology integration, ensuring our tools, data, and platforms evolve in step with our clients and the industry.
Key Responsibilities
- Media Operations Leadership
- Define and evolve the agency’s media operations framework — encompassing trafficking, campaign setup, QA, naming conventions, documentation, and workflow governance.
- Partner with discipline leads to create consistent, scalable processes across all integrated investment channels (traditional media, paid search, social, programmatic channels, etc.)
- Oversee onboarding for new accounts, ensuring operational readiness and alignment across media, data/analytics, and client service teams.
- Serve as the senior escalation point for trafficking, ad serving, platform access, and operational integrity issues.
- Process Design & Systems Governance
- Build and maintain operational systems that increase delivery accuracy, reduce friction, and improve accountability across teams.
- Implement governance models for campaign setup, reporting cadence, and data integration.
- Identify and evaluate tools or automations that can streamline media workflow, from planning through reconciliation.
- Partner with Finance to improve forecasting, billing accuracy, and media pacing visibility.
- Programmatic & Technology Oversight
- Provide senior oversight for the agency’s programmatic media practice across platforms such as The Trade Desk, DV360, and Zeta.
- Standardize programmatic strategy frameworks, audience approaches, and optimization methodologies.
- Advise on emerging technologies, including automation tools, identity resolution, and privacy-driven targeting solutions.
- Serve as a bridge between platform partners and internal teams to evaluate new capabilities and integrations.
- Cross-Functional Collaboration
- Collaborate with Data teams on tagging, tracking, and performance measurement infrastructure.
- Work with Media Strategy and Brand Leadership to identify workflow optimizations and support scalable test-and-learn processes.
- Partner with IT to ensure media tools and data systems align with agency-wide infrastructure and compliance standards.
Qualifications
- Seven–10+ years of experience in digital media, including hands-on programmatic experience and media operations leadership.
- Proven track record building or managing media processes across trafficking, QA, tagging, and reporting.
- Deep fluency with DSPs (The Trade Desk, DV360), ad servers (CM360), and verification/measurement tools (IAS, MOAT).
- Strong project management and process design skills with the ability to translate operational complexity into clear, repeatable systems.
- Experience mentoring and developing media talent and designing training programs that scale.
- Collaborative mindset with comfort leading cross-functional initiatives that bridge media, data/analytics, and technology.