Here at LERMA/, we are hardcore anthropologists and technophiles. We live on the forefront of culture and technology not because we have to, but because it’s in our DNA. It is this insatiable appetite for what’s next, that shapes everything we do from traditional to digital.
RESPONSIBILITIES:
- Develop and execute paid media strategies across social and search platforms, including but not limited to Meta, Pinterest, Reddit, TikTok, and the Google/Bing ecosystems. Programmatic experience, either managed service or trading in DSPs, is a plus.
- Manage day-to-day optimization, pacing, and performance of digital media campaigns, ensuring alignment with business objectives.
- Analyze and report key performance indicators (KPIs) across both search and social, providing actionable insights and strategic recommendations.
- Own accounts as the primary expert, making data-driven decisions to enhance efficiency and results.
- Troubleshoot technical assets such as product catalogs, pixels, offline data sets, and tracking issues to ensure seamless campaign execution.
- Effectively communicate and present campaign performance, strategies, and recommendations to clients, including participation in meetings and client QBRs.
- Monitor industry trends, advertising formats, channels, and emerging technologies to identify new opportunities for optimization and innovation.
- Allocate budgets across platforms and campaign types, approving invoices and managing insertion orders.
- Mentor, train, and oversee junior team members, ensuring their career development and growth within paid media.
- Be available during non-business hours as needed for real-time campaign monitoring, troubleshooting, and optimizations.
REQUIREMENTS:
- 4-6+ years of experience in a digital agency with expertise in both paid social and paid search campaign management.
- Proficiency in biddable media platforms, including Google Search Ads, Meta Ads Manager, and other major digital advertising tools.
- Strong understanding of paid media technology, including campaign implementation, optimization features, and automation tools.
- Experience in managing large-scale, complex campaigns across multiple platforms.
- Strong analytical skills with intermediate proficiency in Excel (v-lookups, pivot tables, and chart building).
- Excellent communication and presentation skills with the ability to translate campaign performance into client-friendly insights.
- 1+ years of experience in team mentorship or management, setting best practices, and providing strategic oversight.
- Platform certifications preferred.
- Experience with data visualization platforms is a plus but not required.
