LERMA/ is seeking a Senior Director, Media Strategy — a leader who understands how media shapes culture and how culture drives connection. This role is responsible for building modern, insight-driven media strategies that move people and deliver real business impact.
You’ll sit at the intersection of strategy, storytelling, and innovation — partnering across disciplines to ensure media is not just a channel, but a driver of meaningful brand experiences. As a senior leader, you’ll guide clients, grow the business, and develop a team that’s curious, collaborative, and built for what’s next.
Key Responsibilities
Shape What’s Next
- Lead the development of culturally relevant, forward-thinking media strategies grounded in data, creativity, and emerging technologies
- Ensure media approaches are aligned to business goals and designed to deliver measurable impact
- Partner across Brand Strategy, Data & Analytics, and other disciplines to create cohesive, audience-first plans
- Represent media as a core voice in integrated strategy, ensuring it plays a central role in how ideas come to life
Lead Clients & Grow the Business
- Act as a trusted advisor to senior clients, building relationships rooted in insight, honesty, and impact
- Drive growth across existing and new business through strong strategic thinking and innovative ideas
- Bring a deep understanding of category dynamics, cultural shifts, and consumer behavior to every engagement
Drive Performance & Accountability
- Ensure teams are set up for success with clear direction, strong briefs, and aligned expectations
- Oversee the full media lifecycle, including planning, investment, and financial management
- Leverage data, analytics, and evolving tools to continuously optimize performance and strengthen outcomes
Build & Inspire Teams
- Lead and grow a high-performing media team, creating an environment that values curiosity, collaboration, and accountability
- Provide clear direction, mentorship, and opportunities for development across all levels
- Ensure teams are structured and resourced effectively to deliver great work and sustainable growth
- Champion LERMA/’s values and foster a culture that reflects who we are and how we work
Stay Connected to Culture & Innovation
- Keep a pulse on the evolving media landscape, from new platforms to shifting consumer behaviors
- Translate trends into meaningful opportunities for clients and the agency
- Build strong relationships with media partners to unlock new ideas and capabilities
- Contribute to LERMA/’s voice in the industry through thought leadership and POVs
Qualifications & Experience
- 10+ years of experience in media strategy, planning, or related disciplines
- 5+ years leading teams and managing people
- Proven ability to develop and lead integrated, cross-channel media strategies
- Strong analytical mindset with comfort translating data into actionable insights
- Track record of driving client success and contributing to business growth
- Experience with upfront negotiations and working within restricted categories is a plus
Skills & Attributes
- A clear point of view and the ability to influence at senior levels
- Strong organizational skills with the ability to manage multiple priorities
- Attention to detail and a commitment to quality
- Confident communicator and presenter
- Collaborative mindset with a passion for integrated work
- Proactive problem-solver who takes initiative
- Comfortable navigating a fast-paced, evolving environment
What We Offer
- Competitive salary based on experience
- Paid company holidays and vacation earned per year
- Paid sick leave
- Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance
- 401k and annual profit-sharing retirement plans