Most agencies treat social as the last stop on the production line. We don’t. At LERMA/, social strategy is the front door where people first discover, question, engage, and build trust with brands. Our Social Strategy team doesn’t just show up after the brief is written. We shape it.
We’re looking for a curious, self-motivated Social Strategy Intern who wants to learn what it means to build social strategy for real brands. Not content calendars for the sake of content calendars. Real thinking. If you pay attention to why culture moves, not just what’s trending, you’ll fit right in.
Responsibilities:
- Support the social strategy team with research, competitive audits, and trend reports
- Assist in building social strategies, content frameworks, editorial calendars, and campaign briefs
- Monitor social platforms daily and flag relevant cultural moments, platform updates, and brand activity
- Help compile and organize social listening data and reporting pulls
- Contribute to internal presentations and client-facing decks
- Participate in team brainstorms and bring your own perspective to the table
- Support creator and influencer projects, including researching and identifying culturally relevant voices, mapping communities, and assisting with overall management
- Help evaluate creators not just on follower count, but on cultural fit, audience trust, and relevance to the brand’s strategic role
- Assist in the development of creator briefs that put strategy before the casting call. Why before who, every time.
- Stay current across Meta, TikTok, Instagram, Pinterest, Reddit, Threads, Snapchat and X
- Be an active participant in the inclusive and diverse culture at LERMA/
- Craft and build an educational presentation to present to wider teams at the agency
What a Social Strategy Intern Looks Like at LERMA/:
The best social strategy intern in 2026 isn’t just chronically online. They’re chronically observant. They understand that social is where culture gets made, not just where it gets posted. Here’s what that looks like in practice:
- You think in systems, not just posts. You see how content connects to community; community connects trust, and trust connects to business outcomes
- You know the difference between impressions and attention. Anyone can buy an impression. Not everyone can earn one.
- You understand the creator economy from the inside. You know that creators aren’t a media line item. They’re cultural collaborators. And you know the difference between a creator who needs the deal and one who has genuinely earned their audience’s trust
- You think “why before who.” You don’t start with who’s popular. You start with what role a brand needs to play in culture and work backward to who lives there
- You’re data-aware but insight-driven. You can pull numbers and tell someone what they mean, not just what they say
- You’ve probably built something yourself. A page, a following, a newsletter, a series. You know what it takes to earn attention because you’ve tried to earn it
- You speak short-form video fluently. Not because you make Reels for fun, but because you understand why format shapes behavior
- You know how AI tools work and where they fall short. You use them to move faster, not to think less.
- You don’t just consume trends. You ask where they came from, who started them, and whether a brand should even touch them
What Success Looks Like:
- You notice what’s happening on social before someone asks you to look
- You come to every task with context, not just an output
- You take feedback well and apply it fast
- You ask questions and don’t wait to be told twice
- You treat every assignment, big or small, like it matters
- You bring a point of view, even when you’re the most junior person in the room
Qualifications:
- Currently pursuing a degree in marketing, advertising, communications, or a related field
- An active, curious social media user who thinks critically about what performs and why
- Familiarity with the creator economy and how brands show up authentically within it
- Strong writing skills and sharp attention to detail
- A self-starter with solid organizational habits
- Comfortable in Microsoft Suite
- Passion over polish, every time
- Bonus if you are bilingual and have experience with Canva, social listening tools, or Meta Business Manager
What We Offer:
- Hands-on experience working on real briefs for real brands, not busy work
- Direct mentorship from senior social strategists who will invest in your growth
- Exposure to the full social strategy process, from cultural insight to execution to reporting
- A seat at the table during brainstorms, not just a chair in the corner
- A dynamic, creative work environment where your perspective is valued
- The skills and experience to walk out knowing what social strategy really means