In this episode (S4:E4) of Loud and Clear we talk to Cathy Hackl as she explains her perspective on the evolution of the internet, specifically VR in the form of the Metaverse. Cathy is a futurist, author, and speaker who has collaborated with brands like Adobe, AT&T, Amazon, Microsoft, Nokia, Oculus, and others to build and understand the Metaverse. Her most recent book titled “Navigating the Metaverse” is an easy-to-read guide to the limitless possibilities of the WEB3. She is known as the “Godmother of the Metaverse”.

Do you know how to use your superpower of influence as a force for good? On this episode of Loud And Clear join us on a conversation with Dr. Zoe Chance. Zoe is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. Her work has been published in The New York Times, BBC and The Economist. She has appeared on CNN, written for Harvard Business Review and has a Ted Talk called How To Make a Behavior Addictive. Zoe has helped Google on how to define food policy and helped multiple companies untangle internal and external problems with the use of influence and persuasion. She talks about the power of NO in order to say YES.

The Global President of VF Corporation icebreaker, Jan Van Mossevelde, talks about how having a simple truth guide you allows this New Zealand clothing brand to bring ad agencies and partners into a well-defined strategy and reason to exist that moves this brand to be positioned from an activist brand in the early ’90s to today, a brand that leads the mainstream trends in the world. By creating a community and a movement, the product is the story. A natural story that can be told by many in unique and different ways.

Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States.

On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ we speak to Carl Jones. Carl is an advertising creative guru that has shared his talent in Canada, Mexico & Europe and he is on a mission to decolonize advertising. We speak of the power of advertising and the process of bringing ideas to life. We start doing an analysis of how ad agencies operate today within an ever-evolving ecosystem that fights to earn the protagonism in the role to bring the story of brands to consumers.

The United States marketing scene is going through unprecedented changes that demand brands to connect with consumers by recognizing their diversity. That might be the word on the street and the highlight of the trending topics you see today, but Kathy Hines has been a marketer driven by empathy with consumers way before this became THE WAY. As Global Vice President of Marketing and Licensing of VF Corporation, Kathy has led teams that adopt this approach, generating outstanding results for their brands.

Join us in an open conversation with Kathy on how she went from South Texas to Europe and Asia and how, now back in Texas, she’s running what is one of the most purpose-driven casual fashion powerhouses by putting the consumer first. Season 3 is ramping up and we are excited!