LERMA/ In The Press

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Medium

Pedro Lerma of LERMA/ On The Five Things You Need To Shake Up Your Industry

Roast Brief

Paco Conde: “Independence is not a business model — it’s a mindset”

Campaign

Question of the Week: What is the ad industry thankful for this season?

The Current

Cannes Lions changes reflect the convergence of tech and creativity

Medium

Pedro Lerma of LERMA/ On The Five Things You Need To Shake Up Your Industry

Roast Brief

Paco Conde: “Independence is not a business model — it’s a mindset”

Campaign

Question of the Week: What is the ad industry thankful for this season?

The Current

Cannes Lions changes reflect the convergence of tech and creativity

AdChat DFW

Post Malone Performs at Red Kettle Kickoff Halftime Show @ Cowboys Thanksgiving Day Game | LERMA/ Produces Spot

AdAge

22 creative campaigns to know about today

EMARKETER

As AI reshapes product discovery, here’s how influencer marketing can keep up

Ads of the World by Clios

Biltmore Estate – Wildest Dreams

AdAge

How agencies can collaborate with creators who are gaining more control over campaigns

AdAge

6 key agency and marketing job moves—and why they matter

Little Black Book

Paco Conde Joins LERMA/ as First Chief Creative Officer

PR Newswire

LERMA/ Named Hispanic AOR for National Pork Board

Muse by Clios

For Diverse Perspectives, the Creative Edge Is Lived, Not Learned

AdWeek

ADWEEK’s Team Visionary Awards Recognize Collective Excellence

Little Black Book

Our Hispanic Heritage, Our Shared Humanity

Produ

LERMA/’s Caitlin Mitchell Reimagines Social Strategy: “It’s a Two-Way Street, Not a One-Way Narrative”

Roast Brief

LERMA/ Strengthens Data and AI Practice with Dual Hires from WPP

Little Black Book

The Social Playbook is Being Rewritten Right Now

AdAge

Why brands must lead with underrepresented voices to grow

AdAge

How 13 agencies and production companies are hiring for AI roles

Little Black Book

Why Selling Out Can Make For a Better World

AdAge

Ad Age and Meta present The List 2025

AdAge

How to convince your agency to send you to Cannes

Little Black Book

For Pedro Lerma “Accountability Isn’t Weakness; It’s Leadership”

Campaign

A social media perspective: Protecting a marketer’s peace during a turbulent news cycle

Little Black Book

Caitlyn Banowsky on the Evolving Data Privacy Ecosystem

AdAge

How to create a winning Super Bowl ad—from navigating last-minute changes to scoring a celebrity star

AdAge

WHY WOMEN’S SPORTS SURGE IN POPULARITY REFLECTS A SHIFT IN OUR CULTURE

AdAge

Inside the multicultural marketing debate—how the ad world is clashing over culture.

AdAge

PEDRO LERMA WENT FROM TRYING TO FIT IN TO STANDING OUT

AdAge

LERMA/ PROVES ITS ‘CROSS-CULTURAL’ PHILOSOPHY

D Magazine

Meet the Dallas 500: Pedro Lerma, LERMA/ Agency

AdAge

PEDRO LERMA ON CELEBRATING CULTURAL DIVERSITY THROUGH AI

LBB

How LERMA/ Is Spreading Its Multicultural Roots for the Diverse Future of American Marketing

ADWEEK

Adweek’s 2023 Multicultural Agency of the Year Finalists

AdAge

LERMA/ COMBATS AI’S DEI BIAS BY TRAINING MODEL USING THE LIKENESSES OF ITS OWN STAFF

ADWEEK

Hold the Sombrero: How Hispanic Agencies Address Racial Bias in AI

AdAge

LERMA/ TOOK DARING STEPS TO BOLSTER RELATIONSHIPS AND WIN BUSINESS

ADWEEK

Lerma Named Avocados From Mexico Lead Agency of Record