LERMA/ In The Press

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AdWeek

ADWEEK’s Team Visionary Awards Recognize Collective Excellence

Little Black Book

Our Hispanic Heritage, Our Shared Humanity

Produ

LERMA/’s Caitlin Mitchell Reimagines Social Strategy: “It’s a Two-Way Street, Not a One-Way Narrative”

AdLatina

LERMA/ incorpora a Josh Archer y Jason Jeong

AdWeek

ADWEEK’s Team Visionary Awards Recognize Collective Excellence

Little Black Book

Our Hispanic Heritage, Our Shared Humanity

Produ

LERMA/’s Caitlin Mitchell Reimagines Social Strategy: “It’s a Two-Way Street, Not a One-Way Narrative”

AdLatina

LERMA/ incorpora a Josh Archer y Jason Jeong

Roast Brief

LERMA/ Strengthens Data and AI Practice with Dual Hires from WPP

Little Black Book

LERMA/ Strengthens Data and AI Practice with Dual Hires from WPP

Produ

LERMA/ Signals Major Data Investment, Hires WPP “Data Duo” Josh Archer and Jason Jeong to Bolster “Two-for-One” Offering

Little Black Book

The Social Playbook is Being Rewritten Right Now

AdAge

Why brands must lead with underrepresented voices to grow

AdAge

How 13 agencies and production companies are hiring for AI roles

Little Black Book

Why Selling Out Can Make For a Better World

AdAge

Ad Age and Meta present The List 2025

AdAge

How to convince your agency to send you to Cannes

Little Black Book

For Pedro Lerma “Accountability Isn’t Weakness; It’s Leadership”

Campaign

A social media perspective: Protecting a marketer’s peace during a turbulent news cycle

Little Black Book

Caitlyn Banowsky on the Evolving Data Privacy Ecosystem

AdAge

How to create a winning Super Bowl ad—from navigating last-minute changes to scoring a celebrity star

AdAge

WHY WOMEN’S SPORTS SURGE IN POPULARITY REFLECTS A SHIFT IN OUR CULTURE

AdAge

Inside the multicultural marketing debate—how the ad world is clashing over culture.

AdAge

PEDRO LERMA WENT FROM TRYING TO FIT IN TO STANDING OUT

AdAge

LERMA/ PROVES ITS ‘CROSS-CULTURAL’ PHILOSOPHY

D Magazine

Meet the Dallas 500: Pedro Lerma, LERMA/ Agency

AdAge

PEDRO LERMA ON CELEBRATING CULTURAL DIVERSITY THROUGH AI

LBB

How LERMA/ Is Spreading Its Multicultural Roots for the Diverse Future of American Marketing

ADWEEK

Adweek’s 2023 Multicultural Agency of the Year Finalists

AdAge

LERMA/ COMBATS AI’S DEI BIAS BY TRAINING MODEL USING THE LIKENESSES OF ITS OWN STAFF

ADWEEK

Hold the Sombrero: How Hispanic Agencies Address Racial Bias in AI

AdAge

LERMA/ TOOK DARING STEPS TO BOLSTER RELATIONSHIPS AND WIN BUSINESS

ADWEEK

Lerma Named Avocados From Mexico Lead Agency of Record