THE WORK

Avocados from Mexico

Say It With A Jingle

The Avocados From Mexico jingle. 8 notes. 3 words. Infinitely unforgettable.  But we asked, what if we used those notes for more than just the end of our commercials? Our humorous take on using the jingle as a way to make bad news better brought tons of great news for the brand. 5% increase in unaided brand awareness and 3% increases in purchase intent and brand preference. We like how that sounds.

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Avocados from Mexico

Makes Everything Better

Since 2015, we’ve been elevating Avocados From Mexico’s status in the produce aisle by making them the talk of the Super Bowl year after year. Our efforts have contributed to a 40% increase in brand preference, a 23% increase in brand consideration, and brand awareness has tripled.

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