We thrive on projects that others would shy away from.
Anything from avocados to Jesus.
The Home Depot
Hispanic Holiday Campaign (2023)
As brands recognize the potential of Hispanic audiences, this culturally-intelligent campaign drove 81% purchase intent among Hispanic millennials.
Nature Nate's
“ADD HONEY” to name (2022-23)
A shopper campaign that boosted attributable revenue by 971%? Yes. 971 percent.
Maker's Mark
“Que Viva La Vida” (2024)
Audience growth can come from unlikely places. Pour yourself a drink and read how we're doing it for Maker's Mark.
Biltmore
Fall
HUSKY / The Home Depot
Potential Unleashed (2024)
Building an emotional connection between consumers and a "private label" brand is impossible, right? Not for those with a can-do spirit.
The Salvation Army
“Silent Night” (2023)
This tear-jerking campaign reversed The Salvation Army's decline in volunteers, and made it a merrier Christmas for those in need.
Interstate Batteries
“Outrageously Dependable” (2023)
If you want to reach younger audiences and/or are struggling to make a "commoditized" product stand out, this one is for you.
Avocados From Mexico
“Say It With a Jingle” (2024)
Not only do jingles still work, they can make the worst news sound good – boosting brand awareness, preference, and purchase intent.
The Home Depot
Latina Doers
How do you empower a community and boost brand loyalty? The Home Depot’s “Latina Doers” campaign did just that—by celebrating the strength and spirit of Latina women in a way that resonated far beyond the store aisles.
