Loaded Words
Loaded Words marked a storytelling and creative evolution for He Gets Us, shifting from declarative messaging and a photojournalistic style toward a cinematic approach designed to resonate with spiritually curious and skeptical, pressure-worn audiences. As cultural noise inundates us, the work responded by changing how a message about Jesus shows up: less about telling, more […]
Red Kettle Kickoff with Post Malone
Every holiday season, The Salvation Army’s Red Kettles appear outside stores across the country, an iconic tradition that fuels meals, shelter, recovery services, and hope for millions. The season officially begins with the Red Kettle Kickoff, held during the Dallas Cowboys’ Thanksgiving Day game halftime show. This year’s talent was Dallas native, Post Malone. From […]
Que Viva La Vida
To grow the Maker’s Mark audience, we’re starting by closing the cultural gap. This means connecting with Hispanics, who significantly under-index as bourbon drinkers, to infuse more meaning into the brand. This campaign encourages Hispanics to celebrate their sweetest triumphs with Maker’s Mark.
Tips From The Tool Shaq
Our game strategy was to get younger generations of basketball fans to connect with and learn about how The Home Depot is helpful through a series of mini videos. “Tips from the Tool Shaq” and “Three Pointers with Sabrina” aired during the NCAA March Madness® tournament highlighting “how-to” knowledge for popular spring projects with major […]
Latina Doers
Since 2010, The Home Depot has been dedicated to strengthening its connection with Hispanic customers by uncovering and reflecting authentic cultural insights. The “Latina Doers” campaign is a celebration of Latina Female Doers, aiming to empower women of all backgrounds to discover their power. This initiative not only fostered a deeper emotional connection with the […]
Shopper Marketing
The power of smart optimization and well-placed dynamic creative achieved a 971% increase in attributable revenue and a 43% increase in return on ad spend for Nature Nate’s Honey. To achieve these results, we wielded the power of a streamlined and optimized campaign strategy, proper navigation of the many complexities of the shopper marketing space, […]