Latina Doers
Since 2010, The Home Depot has been dedicated to strengthening its connection with Hispanic customers by uncovering and reflecting authentic cultural insights. The “Latina Doers” campaign is a celebration of Latina Female Doers, aiming to empower women of all backgrounds to discover their power. This initiative not only fostered a deeper emotional connection with the […]
Red Kettle Kickoff
Through social media teasers, high-kick lines, and Lainey Wilson’s charm and talent, The Salvation Army more than doubled its total attributable paid social media revenue from the previous year, boosting average donation amounts to levels higher than those of the past four years.
Potential, Unleashed
How do you increase consideration of Husky tools and storage? Attract consumers through a creative campaign that showcases Husky’s vast array of products, reinforcing consumers’ ability to celebrate their “Potential, Unleashed.”
Que Viva La Vida
To grow the Maker’s Mark audience, we’re starting by closing the cultural gap. This means connecting with Hispanics, who significantly under-index as bourbon drinkers, to infuse more meaning into the brand. This campaign encourages Hispanics to celebrate their sweetest triumphs with Maker’s Mark.
What Are You Sick Of?
There’s a lot of discontent in our country. People are “sick of” many different things. Which sparked our curiosity. Why? And what’s driving it? So, we set out across America on a road trip asking people “What are you sick of?” The answers were wide and diverse. Which led us to wonder, could anything Jesus […]
Shopper Marketing
The power of smart optimization and well-placed dynamic creative achieved a 971% increase in attributable revenue and a 43% increase in return on ad spend for Nature Nate’s Honey. To achieve these results, we wielded the power of a streamlined and optimized campaign strategy, proper navigation of the many complexities of the shopper marketing space, […]
Hispanic Holiday Campaign
By blending traditional holiday customs with modern expressions, The Home Depot’s 2023 holiday campaign targeted Hispanic millennials through multimedia content, including a heartfelt video. This strategy led to high cultural relevancy ratings and significant viewer engagement, with 81% indicating intent to shop at the store. The campaign strengthened The Home Depot’s image as an inclusive […]
