Despite being significantly outspent by competitors (400%-2,500% more), the results of the campaign were outrageously breakthrough. We saw sizable jumps in ad recall, unaided awareness, and conversions. Our overall media efforts saw a 60% increase in marketing’s contribution to sales and a staggering 35% improvement in ROI, all in less than one year. Now, that — is what we like to call “jump-starting” a brand.