Say It With A Jingle

Avocados From Mexico

Not only do jingles still work, but they can also make the worst news sound good — boosting brand awareness, preference, and purchase intent.

OVERVIEW

The Avocados From Mexico jingle. Eight notes. Three words. Infinitely unforgettable. But we asked, what if we used those notes for more than just the end of our commercials? Our humorous take on using the jingle as a way to make bad news better brought tons of great news for the brand. A 5% increase in unaided brand awareness and a 3% increase in purchase intent and brand preference. We like how that sounds.

MORE WORK

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