Evictions were on the rise after pandemic protections were lifted, and The Salvation Army’s services were more important than ever before. Additionally, the organization had seen a steady decline in the number of volunteers to staff their holiday fundraiser, the iconic Red Kettle Campaign, and needed help to fill the gap. So, we created this work and launched it in four test markets.

Volunteer sign-ups in all four test markets increased significantly year over year. North Texas saw an 82% increase in volunteers and a 21% increase in volunteer hours. Pittsburgh saw a 32% increase in volunteers and a 23% increase in volunteer hours. San Diego saw a 159% increase in volunteers and a 27% increase in volunteer hours. Detroit saw a 7% increase in volunteers and a 9% increase in volunteer hours.