By blending traditional holiday customs with modern expressions, the 2023 holiday campaign targeted Hispanic Millennials through multimedia content, including a heartfelt video. This strategy led to high cultural relevancy ratings and significant viewer engagement, with 81% indicating intent to shop at the store. The campaign strengthened The Home Depot’s image as an inclusive brand that values Hispanic cultural traditions. This campaign is one of many that has earned The Home Depot recognition for being an inclusive advertiser.