Noise

The Salvation Army

Roughly 16% of children in America live in poverty. This spot features the eldest daughter of a single father as she navigates the holidays.

OVERVIEW

With Ana’s story, The Salvation Army presented a more complete picture of the mental, emotional, and financial burden of living in poverty and invited donors to help bring peace to their neighbors in need.

MORE WORK

 ©2025 Lerma Advertising LLC. All Rights Reserved.