Every holiday season, The Salvation Army’s Red Kettles appear outside stores across the country, an iconic tradition that fuels meals, shelter, recovery services, and hope for millions. The season officially begins with the Red Kettle Kickoff, held during the Dallas Cowboys’ Thanksgiving Day game halftime show. This year’s talent was Dallas native, Post Malone. From a CBS halftime takeover to social teasers and radio, we partnered with the Dallas Cowboys to turn Posty’s hometown pride into the spark behind a season of giving.