As an official NCAA March Madness® sponsor, The Home Depot built a platform designed for how people actually watch the tournament: fast, frequent, and across screens.

Over three consecutive runs, “Tips from the Tool Shaq” and “Tips from the Shaq Yard” delivered a steady stream of short-form, entertaining content that matched the pace of the games. Real, orange-aproned Associates brought credibility, while Shaquille O’Neal, and a special appearance from Sabrina Ionescu, expanded the work’s cultural reach.

The campaign connected high-energy moments to real spring projects, helping The Home Depot engage new audiences while reinforcing its authority with core DIYers.